Determinan Niat Beli Masyarakat Menggunakan Fitur Live shopping
Keywords:
Niat Beli, interaktifitas, ekspektasi upaya, ekspektasi kinerjaAbstract
Live shopping merupakan model bisnis yang bisa dilakukan penjual untuk menyajikan produknya kepaa konsumen dengan berbasis internet, live shopping dapat menjangkau industri dari hulu hingga hilir. Menjadi penting mencari tahu faktor yang mempengaruhi niat beli live shopping. Metode penelitian adalah kuantitatif dengan melakukan penyebaran e-kuesioner dan diolah menggunakan PLS 4. Hasil temuan pada penelitian ini bahwa niat beli penggunaan live shopping dipengaruhi oleh interaktivitas, ekpektasi Upaya dan ekpektasi kinerja yang memiliki pengaruh secara positif dan signifikan dengan nilai R square sebesar 90,3%. Maka perlu pelaku usaha mulai memanfaatkan fitur live shopping untuk membantu peningkatan penjualan dan peningkatan pangsa pasar. streamer atau penjual untuk menyajikan produknya kepada konsumen melalui platform internet,
References
Baber, H., & Baki Billah, N. M. (2022). Fintech and Islamic Banks-an integrative model approach to predict the intentions. Review of Applied Socio-Economic Research, 24(2), 24–45. https://doi.org/10.54609/reaser.v24i2.215
Čater, T., Čater, B., Černe, M., Koman, M., & Redek, T. (2021). Industry 4.0 technologies usage: motives and enablers. Journal of Manufacturing Technology Management, 32(9), 323–345. https://doi.org/10.1108/JMTM-01-2021-0026
Charton-Vachet, F., Lombart, C., & Louis, D. (2020). Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference. International Journal of Retail and Distribution Management, 48(7), 707–725. https://doi.org/10.1108/IJRDM-09-2019-0315
Chua, P. Y., Rezaei, S., Gu, M.-L., Oh, Y., & Jambulingam, M. (2018). Elucidating social networking apps decisions. Nankai Business Review International, 9(2), 118–142. https://doi.org/10.1108/nbri-01-2017-0003
Esawe, A. T. (2022). Understanding mobile e-wallet consumers’ intentions and user behavior. Spanish Journal of Marketing - ESIC, 26(3), 363–384. https://doi.org/10.1108/SJME-05-2022-0105
Islam, H., Jebarajakirthy, C., Shankar, A. (2021). An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context. Journal of Strategic Marketing, 29(2), 117–140. https://doi.org/https://doi.org/10.1080/0965254X.2019.1637923
Jain, P., & Singhal, S. (2019). Digital Wallet Adoption: A Literature Review. International Journal of Management Studies, VI(1), 01. https://doi.org/10.18843/ijms/v6si1/01
Jiang, Z., Benbasat, I. (2004). Virtual product experience: Effects of visual and functional control of products on perceived diagnosticity and flow in electronic shopping. Journal of Management Information Systems, 21(3), 111–147.
Kang, K., Lu, J., Guo, L., & Li, W. (2021). The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms. International Journal of Information Management, 56(September), 102251. https://doi.org/10.1016/j.ijinfomgt.2020.102251
Kettanurak, V.N., Ramamurthy, K., Haseman, W. D. (2001). User attitude as a mediator of learning performance improvement in an interactive multimedia environment: An empirical investigation of the degree of interactivity and learning styles. International Journal of Human-Computer Studies, 54(4), 541–583. https://doi.org/https://doi.org/10.1006/ijhc.2001.0457
Lee, W. I., Fu, H. P., Mendoza, N., & Liu, T. Y. (2021). Determinants impacting user behavior towards emergency use intentions of m-health services in taiwan. Healthcare (Switzerland), 9(5). https://doi.org/10.3390/healthcare9050535
Moya, Musa. B., Nakalema, S. E., & Nansamba, C. (2017). Behavioural intention: Mediator of effort expectancy and actual system usage. ORSEA Journal, 7(1), 71–86.
Niswah, F. M., Mutmainah, L., & Legowati, D. A. (2019). Muslim Millennial ’ S Intention of Donating for. Journal of Islamic Monetary Economics and Finance, 5(3), 623–644.
Nyagadza, B., Muposhi, A., Mazuruse, G., Makoni, T., Chuchu, T., Maziriri, E. T., & Chare, A. (2023). Prognosticating anthropomorphic chatbots’ usage intention as an e-banking customer service gateway: cogitations from Zimbabwe. PSU Research Review. https://doi.org/10.1108/PRR-10-2021-0057
Ozili, P. K. (2023). Determinants of interest in eNaira and financial inclusion information in Nigeria: role of FinTech, cryptocurrency and central bank digital currency. Digital Transformation and Society. https://doi.org/10.1108/dts-08-2022-0040
Rahi, S., Othman Mansour, M. M., Alghizzawi, M., & Alnaser, F. M. (2019). Integration of UTAUT model in internet banking adoption context: The mediating role of performance expectancy and effort expectancy. Journal of Research in Interactive Marketing, 13(3), 411–435. https://doi.org/10.1108/JRIM-02-2018-0032
Sarika, P., & Vasantha, S. (2019). Impact of mobile wallets on cashless transaction. International Journal of Recent Technology and Engineering, 7(6), 1164–1171.
Wang, X.J., Wang, W., Sun, N. N. (2019). A study on the impact of e-commerce webcasting model on consumers’ purchase intention based on the mediating role of cognition and emotion. Market Modernization, 15, 13-14.
Wei, N., & Li, Z. W. (2021). Telepresence and interactivity in mobile learning system: Its relation with open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 1–18. https://doi.org/10.3390/joitmc7010078
Xu, C., Li, Z., & Su, J. (2022). Live shopping interactivity, social presence and sustainable consumer purchase intention: Based on TAM model. International Journal of Sustainable Development and Planning, 17(8), 2631–2639. https://doi.org/10.18280/ijsdp.170832
Xu, H., Zhang, K. Z. K., & Zhao, S. J. (2020). A dual systems model of online impulse buying. Industrial Management and Data Systems, 120(5), 845–861. https://doi.org/10.1108/IMDS-04-2019-0214
Yurindera, N. (2023). Minat Beli pada Live shopping TikTok berdasarkan Sales Promotion dan Influencer Credibility. Jurnal Esensi Infokom : Jurnal Esensi Sistem Informasi Dan Sistem Komputer, 7(1), 85–89. https://doi.org/10.55886/infokom.v7i1.613
Zhang, L., & Liu, X. (2023). Interactivity and live-streaming commerce purchase intention: Social presence as a mediator. Social Behavior and Personality, 51(2), 310018. https://doi.org/10.2224/sbp.12104
Zhou, Y.S., Tang, S.H., Xiao, J. (2014). Research on consumers’ purchase intention on e-commerce livestreaming platforms-based on the perspective of social presence. Contemporary Economic Management, 43(1): 8.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Rinwantin, Khoirul Attiq
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
