SMEs in E-Commerce Market Structure
DOI:
https://doi.org/10.53512/valid.v20i2.297Keywords:
e-commerce, industrial organization, Porter's five forces, SMEsAbstract
This article discusses the structure of the e_commerce market in Indonesia with the Industrial Organization approach using Porter's Five Forces. The results of research on the structure of Indonesia's digital market e-commerce tend to be a contestable market with low barriers to entry, products and services sold must have sufficiently strong substitutes and costs (initial and sunk costs) to set up similar companies are not too high. The internet increases competition and the government's role is needed to avoid too high a market concentration
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Carlton, DW, & Perloff, JM (2005). Modern industrial organization. In The Addison-Wesley series in economics.
Davis, S. (2020, November). e-Conomy SEA 2020: Resilient and racing ahead — What marketers need to know about this year's digital shifts.https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-journey/economy-sea-2020-resilient-and-racing-ahead-what-marketers-need-to-know-about- thisyears-digital-shifts/
Elbeltagi, I. (2007). E-commerce and globalization: An exploratory study of Egypt. Cross Cultural Management: An International Journal, 14(3), 196–201. https://doi.org/10.1108/13527600710775748
Frank, A. (2019). Servitization and Industry 4.0 convergence in the digital transformation of product firms: A business model innovation perspective. Technological Forecasting and Social Change, 141, 341–351. https://doi.org/10.1016/j.techfore.2019.01.014
Klemperer, P. (1995). Competition when consumers have switching costs: An overview with applications to industrial organizations, macroeconomics, and international trade. Review of Economic Studies, 62(4), 515–539. https://doi.org/10.2307/2298075
Koellinger, P. (2008). The relationship between technology, innovation, and firm performance-Empirical evidence from e-business in Europe. Research Policy, 37(8), 1317–1328. https://doi.org/10.1016/j.respol.2008.04.024
Liu, A. (2021). Social External Effect Analysis of Money Burning Operation Mode of Internet E-commerce Platform. Proceedings of the 2021 International Conference on Diversified Education and Social Development (DESD 2021), 569(Desd), 248–251. https://doi.org/10.2991/assehr.k.210803.050
Macchion, L., Moretto, AM, Caniato, F., Caridi, M., Danese, P., & Vinelli, A. (2017). International e-commerce for fashion products: what is the relationship with performance?. International Journal of Retail & Distribution Management.
Molla, A., & Licker, PS (2005). eCommerce adoption in developing countries: a model and instrument. Information & management, 42(6), 877-899
Negara, SD, & Soesilowati, ES (2021). E-Commerce in Indonesia: Impressive Growth but Facing Serious Challenges. ISEAS-Yusof Ishak Institute.
Okoli, C., & Mbarika, V. (2016). E-Business in Developing Countries: How Much Does Culture Really Matter? SSRN Electronic Journal, January. https://doi.org/10.2139/ssrn.2816132
Prahmana, VD, & Wiradiputra, D. (2022). Predatory Pricing in E-Commerce According to the Perspective of Business Competition Law. JISIP (Journal of Social Sciences and Education), 6(3).
Putra, POH, & Santoso, HB (2020). Contextual factors and performance impact of e-business use in Indonesian small and medium enterprises (SMEs). Heliyon, 6(3), e03568
Porter, Michael E. (1981). The Contributions of Industrial Organizations To Strategic Management , . Academy of Management Review, 6(4), 609–620. https://doi.org/10.5465/amr.1981.4285706
Porter, Michael E. (2008). Strategy Strategy the Five Competitive. Harvard Business Review, 86(January), 78–94.
Porter, Michael Eugene, & Caves, RE (1077). From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition. The Quarterly Journal of Economics, 91(2), 241–262.
Asiatoday Editor. (n.d.). Amid the Covid-19 Pandemic, Imported Products from China Flooded Indonesia. Retrieved April 20, 2022, from https://asiatoday.id/read/ditengah-pandemicovid-19-product-import-dari-china-membanjiri-indonesia Rised. (2021, April 13). Imported Products Dominate E-commerce, What's the Fate of MSMEs?https://rised.or.id/product-impor-mendominate-e-commerce-how-nasib-umkm/
Roblek, V., Bach, MP, Meško, M., & Bertoncelj, A. (2013). The impact of social media to value added in knowledge-based industries. Kybernetes, 42(4), 554–568. https://doi.org/10.1108/K-01-2013-0014
Rosenzweig, ED (2009). A contingent view of e-collaboration and performance in manufacturing. Journal of Operations Management, 27(6), 462-478
E-Commerce Statistics 2021 (2021). Indonesian Central Bureau of Statistics (BPS). Jakarta.
Taaffe, DR, Cauley, JA, Danielson, M., Nevitt, MC, Lang, TF, Bauer, DC, & Harris, TB (2001). Race and sex effects on the association between muscle strength, soft tissue, and bone mineral density in healthy elders: The health, aging, and body composition study. Journal of Bone and Mineral Research, 16(7), 1343–1352. https://doi.org/10.1359/jbmr.2001.16.7.1343
The impact of industry structure on e-commerce initiatives in the developing world: Two case studies from Trinidad and Tobago by Alexander Vuylsteke and Simon Fraser.First Mondays. Volume 16, Number 9 - September 5, 2011https://firstmonday.org/ojs/index.php/fm/article/download/3377/3046
UNCTAD. (2021). How COVID-19 triggered the digital and e-commerce turning point | UNCTAD.https://unctad.org/news/how-covid-19-triggered-digital-and-ecommerce-turning-point. Accessed on October 15, 2022
UU no. 20 of 2008, (2008). https://peraturan.bpk.go.id/Home/Details/39653/uu-no-20-tahun-2008
Wresch, W., & Fraser, S. (2006). Managerial strategies used to overcome technological hurdles: a review of e-commerce efforts used by innovative Caribbean managers. Journal of Global Information Management (JGIM), 14(3), 1-16
travica. (n.d.).
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Published
2023-07-01
How to Cite
Kusnindar, A. A., Ahadiat, A., & Rosidah, A. (2023). SMEs in E-Commerce Market Structure. Valid: Jurnal Ilmiah, 20(2), 62–73. https://doi.org/10.53512/valid.v20i2.297
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