Analysis of Student Entrepreneurial Interest Stimulators at Universities in Pematangsiantar City
DOI:
https://doi.org/10.53512/valid.v20i1.237Keywords:
entrepreneurship knowledge, self-efficacy, social media utilization, entrepreneurial interestAbstract
In Indonesia, the development of small and micro enterprises has increased significantly every year. This informs that the interest in entrepreneurship in Indonesia is very high. In the future, it is expected to become one of the pioneers of stimulus for economic progress in developed countries. The main purpose of this study was to analyze and examine the effect of entrepreneurship knowledge, self-efficacy, and social media utilization on student entrepreneurial interest in universities in Pematangsiantar City. This study's research method includes library and field research design with a quantitative approach. The research subjects taken in this study were SME actors in the culinary sector in Pematangsiantar City. Data collection techniques using observation, interviews, questionnaires, and documentation. The data analysis method used is Partial Least Square (PLS). The study stated positive and significant results between entrepreneurship knowledge, self-efficacy, and social media utilization with entrepreneurial interest. The implications of this study conclude in the digital age when in this case, substantial knowledge from students about entrepreneurship is needed to turn ideas into businesses in order to be able to realize their visions into reality.
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Cao, Yingxia, Haya Ajjan, Paul Hong, and Thuong Le. 2018. “Using Social Media For Competitive Business Outcomes: An Empirical Study Of Companies In China.” Journal of Advances in Management Research 15(2):211–35.
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Al Mamun, Abdullah, Noorshella Binti Che Nawi, Noorul Azwin Binti Md Nasir, and Syed Ali Fazal. 2020. “Social Media and Consumer Engagement: The Case of Malaysian Student Entrepreneurs.” Journal of Asia-Pacific Business 1(1):185–206.
Muliadi, Agus, Baiq Mirawati, and Saiful Prayogi. 2021. “The Effect Entrepreneurship Education and Subjective Norm on Biology Students’ Self-Efficacy in Entrepreneurial.” Prisma Sains : Jurnal Pengkajian Ilmu Dan Pembelajaran Matematika Dan IPA IKIP Mataram 9(1):127.
Muniarty, Puji, Ahmad Bairizki, Acai Sudirman, Wulandari, Jodang Setia Adi Anista, Dewa Gede Satriawan, Eko Putro, Suryati, Agus Suyatno, Retno Setyorini, Surya Putra, Lucky Nugroho, Dety Nurfadilah, and Sudarmawan Samidi. 2021. Kewirausahaan. Bandung: Widina Bhakti Persada.
Nawi, Noorshella Che, Abdullah Al Mamun, Noorul Azwin Md Nasir, and Rajennd Muniady. 2019. “Factors Affecting the Adoption of Social Media as a Business Platform: A Study among Student Entrepreneurs in Malaysia.” Vision 23(1):1–11.
Oktaria, Ayu, Anggri Puspita Sari, Jurusan Manajemen, Fakultas Ekonomi, and Universitas Bengkulu. 2021. “Creative Self-Efficacy Memediasi Pengaruh Kepribadian Proaktif Terhadap Perilaku Kerja Inovatif Guru.” Jurnal Inspirasi Bisnis Dan Manajemen 5(1):13–26.
Purwanto, Agus. 2021. “The Role of the Use of Social Media and Family Environment on Entrepreneurial Interest of Private University Students.” Journal of Industrial Engineering & Management Research 2(6):33–43.
Roxas, Banjo. 2014. “Effects of Entrepreneurial Knowledge on Entrepreneurial Intentions: A Longitudinal Study of Selected South-East Asian Business Students.” Journal of Education and Work 27(4):432–53.
Roxas, Banjo G., Rhowenna Cayoca-Panizales, and Rowenna Mae De Jesus. 2009. “Entrepreneurial Knowledge and Its Effects on Entrepreneurial Intentions: Development of a Conceptual Framework.” Asia-Pacific Social Science Review 8(2):61–77.
Samoedra, Artarina DA, Guntur Perkasa, Ghina Fathonaturrohmah, Johan Immanuel Purba, and Mochammad Agi Setiana. 2020. “Does Entrepreneurial Knowledge and the Use of Social Media Will Affect Entrepreneurial Interest.” Palarch’s Journal Of Archaeology Of Egypt/Egyptology 17(5):625–34.
Sampurnaningsih, Sri Retnaning, Jeni Andriani, Zaharatul Akmar Bt Ahmd Zainudin, Denok Sunarsi, and Sunanto. 2020. “The Analysis of Entrepreneurship Character and Entrepreneurship Intention among Students.” Palarch’s Journal Of Archaeology Of Egypt/Egyptology 17(6):8290–8303.
Sanchaya Hendrawan, Josia, and Hani Sirine. 2017. “Pengaruh Sikap Mandiri, Motivasi, Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha (Studi Kasus Pada Mahasiswa FEB UKSW Konsentrasi Kewirausahaan).” AJIE-Asian Journal of Innovation and Entrepreneurship 02(03):291–92.
Santoso, Singgih. 2021. “Relationship between Social Media, Organizational Support, Subjective Norms and Perceived Behavioral Control to Form Entrepreneurial Intention.” Expert Journal of Business and Management 9(1):1–10.
Santoso, Singgih, and Sutedjo Dharma Oetomo. 2018. “Influence of Motivation and Self-Efficacy on Entrepreneurial Intention to Run a Business.” Expert Journal of Marketing 6(1):14–21.
Sherly, Fitria Halim, and Acai Sudirman. 2020. “The Role Of Social Media In Increasing Market Share Of Msme Products In Pematangsiantar City.” Jurnal Manajemen Dan Bisnis 9(2):61–72.
Sugianingrat, Ida Ayu Putu Widani, Ida I. Dewa Ayu Yayati Wilyadewi, and I. Wayan Gde Sarmawa. 2020. “Determination of Entrepreneurship Education, Family Environment, and Self-Efficacy on Entrepreneurship Interest.” Jurnal Economia 16(1):33–43.
Sutela, Komang A. V. N., and I. Gusti Ayu Dewi Adnyani. 2021. “The Role of Entrepreneurial Motivation in Mediating the Influence of Entrepreneurship Self-Efficacy on Student Entrepreneurial Interests ( Empirical Study at Student of Faculty of Economics and Business ).” American Journal of Humanities and Social Sciences Research (AJHSSR) 5(6):154–59.
Utari, Fiarika Dwi, and Sukidjo Sukidjo. 2020. “The Roles of Need for Achievement and Family Environment in Stimulating Entrepreneurial Interest through Self-Efficacy.” Jurnal Economia 16(2):143–60.
Yusuf, Erwani, and Riyanto Efendi. 2019. “Student Entrepreneurial Interest That Are Influenced by Income Expectations, Entrepreneurship Educatio, and Self Efficacy.” International Journal of Multicultural and Multireligious 6(6):572–80.
Zainol, Noor Raihani, and Abdullah Al Mamun. 2018. “Entrepreneurial Competency, Competitive Advantage And Performance of Informal Women Micro-Entrepreneurs in Kelantan, Malaysia.” Journal of Enterprising Communities 12(3):299–321.
Zhang, Ying, Geert Duysters, and Myriam Cloodt. 2014. “The Role of Entrepreneurship Education As A Predictor of University Students’ Entrepreneurial Intention.” International Entrepreneurship and Management Journal 10(3):623–41.
Arifin, M., Azwar Ananda, and Khairani. 2020. “Entrepreneurship Knowledge and Entrepreneurial Interest of the Students in Universitas Negeri Padang.” in Proceedings of the 2nd International Conference Innovation in Education.
Arzubiaga, Unai, Josip Kotlar, Alfredo De Massis, Amaia Maseda, and Txomin Iturralde. 2018. “Entrepreneurial Orientation and Innovation in Family SMES: Unveiling The (Actual) Impact of The Board of Directors.” Journal of Business Venturing 33(4):455–69.
Ayesha, Ivonne, Finny Redjeki, Acai Sudirman, Avid Leonardo, and Diena Fanny Aslam. 2021. “Behavior of Female Entrepreneurs in Tempe Small Micro Enterprises in Tasikmalaya Regency , West Java as Proof of Gender Equality Against AEC.” Pp. 124–30 in Proceedings of the 2nd Annual Conference on Blended Learning, Educational Technology and Innovation (ACBLETI 2020). Vol. 560.
Basoeky, Unggul, Suvriadi Panggabean, Gerlan Apriandy Manu, Aditya Wardhana, Irani Hoeronis, Yudi Adnan, Maisarah, and Acai Sudirman. 2021. Pemanfaatan Teknologi Digital: Dalam Berbagai Aspek Kehidupan Masyarakat. Bandung: Media Sains Indonesia.
Campos, Héctor Montiel, José Pablo Nuño de la Parra, and Francesc Solé Parellada. 2012. “The Entrepreneurial Orientation-Dominant Logic-Performance Relationship In New Ventures: An Exploratory Quantitative Study.” BAR - Brazilian Administration Review 9(SPL. ISS):60–77.
Cao, Yingxia, Haya Ajjan, Paul Hong, and Thuong Le. 2018. “Using Social Media For Competitive Business Outcomes: An Empirical Study Of Companies In China.” Journal of Advances in Management Research 15(2):211–35.
Duval-Couetil, Nathalie. 2013. “Assessing The Impact Of Entrepreneurship Education Programs: Challenges And Approaches.” Journal of Small Business Management 51(3):394–409.
Engel, Yuval, Mariëtte Kaandorp, and Tom Elfring. 2017. “Toward A Dynamic Process Model Of Entrepreneurial Networking Under Uncertainty.” Journal of Business Venturing 32(1):35–51.
Firman, Ahmad, and Aditya Halim Perdana Kusuma Putra. 2020. “The Effect of Social Media Utilization, Campus Environment and Entrepreneurship Knowledge on Student Entrepreneurial Interest.” Point Of View Research Management 3(4):131–43.
Ghozali, Imam. 2014. Structural Equation Modeling, Metode Alternatif Dengan Partial Least Square (PLS). Semarang: Badan Penerbit Universitas Diponegoro.
Hair, J. F. 2014. Multivariat Data Analysis 7th Edition. New Jersey: Pearson Prentice Hall.
Halim, Fitria, Sherly, and Acai Sudirman. 2020. Marketing Dan Media Sosial. Bandung: Media Sains Indonesia.
Hasan, Muhammad, Astil Harrli Roslan, Eka Hendrayani, Acai Sudirman, Muhammad Jamil, Rainier Hendrik Sitaniapessy, Unggul Basoeky, Fauziah, Ni Nyoman Kerti Yasa, and Aditya Wardhana. 2021. Kewirausahaan. Bandung: Media Sains Indonesia.
Inrawan, Ady, Hery Pandapotan Silitonga, Fitria Halim, Darwin Lie, and Acai Sudirman. 2021. “Impact of Adoption of Financial Standards And Innovations on SME Business Performance: The Role of Competitive Advantage As a Mediation.” Jurnal Ilmu Keuangan Dan Perbankan 11(1):81–93.
Irwansyah, Rudy, Danil Syahputra, Supiah Ningsih, Muhammad Hasan, Titus Kristanto, Lucky Nugroho, Dhoni Marwan, Febrianty, Acai Sudirman, and Eko Sudarmanto. 2021. Marketing Digital Usaha Mikro. Bandung: Widina Bhakti Persada.
Julyanthry, Julyanthry, Debi Eka Putri, Darwin Lie, and Acai Sudirman. 2021. “MSME Competitive Advantages Reviewed From Entrepreneurship Insight And Market Orientation Aspects With Innovation As A Medium.” Jurnal Manajemen Dan Bisnis 10(2):30–40.
Jusoh, Rosnani, Babak Ziyae, Soaib Asimiran, and Suhaida Abd. Kadir. 2011. “Entrepreneur Training Needs Analysis: Implications On The Entrepreneurial Skills Needed For Successful Entrepreneurs.” International Business & Economics Research Journal (IBER) 10(1):143–48.
Laroche, Michel, Mohammad Reza Habibi, Marie Odile Richard, and Ramesh Sankaranarayanan. 2012. “The Effects of Social Media Based Brand Communities on Brand Community Markers, Value Creation Practices, Brand Trust and Brand Loyalty.” Computers in Human Behavior 28(5):1755–67.
Lestari, Setyani Dwi, Farah Margaretha Leon, Sri Widyastuti, Nora Andira Brabo, and Aditya Halim Perdana Kusuma Putra. 2020. “Antecedents and Consequences of Innovation and Business Strategy on Performance and Competitive Advantage of SMEs.” Journal of Asian Finance, Economics and Business 7(6):365–78.
Mambu, Christie Natalia, Sifrid S. Pangemanan, and Merinda Pandowo. 2019. “The Influence of Entrepreneur Knowledge, Family Experience With Business, Entrepreneurial Education on the Interest of Student Entrepreneurship in UKM Universitas Sam Ratulangi.” Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 7(1):451–60.
Al Mamun, Abdullah, Noorshella Binti Che Nawi, Noorul Azwin Binti Md Nasir, and Syed Ali Fazal. 2020. “Social Media and Consumer Engagement: The Case of Malaysian Student Entrepreneurs.” Journal of Asia-Pacific Business 1(1):185–206.
Muliadi, Agus, Baiq Mirawati, and Saiful Prayogi. 2021. “The Effect Entrepreneurship Education and Subjective Norm on Biology Students’ Self-Efficacy in Entrepreneurial.” Prisma Sains : Jurnal Pengkajian Ilmu Dan Pembelajaran Matematika Dan IPA IKIP Mataram 9(1):127.
Muniarty, Puji, Ahmad Bairizki, Acai Sudirman, Wulandari, Jodang Setia Adi Anista, Dewa Gede Satriawan, Eko Putro, Suryati, Agus Suyatno, Retno Setyorini, Surya Putra, Lucky Nugroho, Dety Nurfadilah, and Sudarmawan Samidi. 2021. Kewirausahaan. Bandung: Widina Bhakti Persada.
Nawi, Noorshella Che, Abdullah Al Mamun, Noorul Azwin Md Nasir, and Rajennd Muniady. 2019. “Factors Affecting the Adoption of Social Media as a Business Platform: A Study among Student Entrepreneurs in Malaysia.” Vision 23(1):1–11.
Oktaria, Ayu, Anggri Puspita Sari, Jurusan Manajemen, Fakultas Ekonomi, and Universitas Bengkulu. 2021. “Creative Self-Efficacy Memediasi Pengaruh Kepribadian Proaktif Terhadap Perilaku Kerja Inovatif Guru.” Jurnal Inspirasi Bisnis Dan Manajemen 5(1):13–26.
Purwanto, Agus. 2021. “The Role of the Use of Social Media and Family Environment on Entrepreneurial Interest of Private University Students.” Journal of Industrial Engineering & Management Research 2(6):33–43.
Roxas, Banjo. 2014. “Effects of Entrepreneurial Knowledge on Entrepreneurial Intentions: A Longitudinal Study of Selected South-East Asian Business Students.” Journal of Education and Work 27(4):432–53.
Roxas, Banjo G., Rhowenna Cayoca-Panizales, and Rowenna Mae De Jesus. 2009. “Entrepreneurial Knowledge and Its Effects on Entrepreneurial Intentions: Development of a Conceptual Framework.” Asia-Pacific Social Science Review 8(2):61–77.
Samoedra, Artarina DA, Guntur Perkasa, Ghina Fathonaturrohmah, Johan Immanuel Purba, and Mochammad Agi Setiana. 2020. “Does Entrepreneurial Knowledge and the Use of Social Media Will Affect Entrepreneurial Interest.” Palarch’s Journal Of Archaeology Of Egypt/Egyptology 17(5):625–34.
Sampurnaningsih, Sri Retnaning, Jeni Andriani, Zaharatul Akmar Bt Ahmd Zainudin, Denok Sunarsi, and Sunanto. 2020. “The Analysis of Entrepreneurship Character and Entrepreneurship Intention among Students.” Palarch’s Journal Of Archaeology Of Egypt/Egyptology 17(6):8290–8303.
Sanchaya Hendrawan, Josia, and Hani Sirine. 2017. “Pengaruh Sikap Mandiri, Motivasi, Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha (Studi Kasus Pada Mahasiswa FEB UKSW Konsentrasi Kewirausahaan).” AJIE-Asian Journal of Innovation and Entrepreneurship 02(03):291–92.
Santoso, Singgih. 2021. “Relationship between Social Media, Organizational Support, Subjective Norms and Perceived Behavioral Control to Form Entrepreneurial Intention.” Expert Journal of Business and Management 9(1):1–10.
Santoso, Singgih, and Sutedjo Dharma Oetomo. 2018. “Influence of Motivation and Self-Efficacy on Entrepreneurial Intention to Run a Business.” Expert Journal of Marketing 6(1):14–21.
Sherly, Fitria Halim, and Acai Sudirman. 2020. “The Role Of Social Media In Increasing Market Share Of Msme Products In Pematangsiantar City.” Jurnal Manajemen Dan Bisnis 9(2):61–72.
Sugianingrat, Ida Ayu Putu Widani, Ida I. Dewa Ayu Yayati Wilyadewi, and I. Wayan Gde Sarmawa. 2020. “Determination of Entrepreneurship Education, Family Environment, and Self-Efficacy on Entrepreneurship Interest.” Jurnal Economia 16(1):33–43.
Sutela, Komang A. V. N., and I. Gusti Ayu Dewi Adnyani. 2021. “The Role of Entrepreneurial Motivation in Mediating the Influence of Entrepreneurship Self-Efficacy on Student Entrepreneurial Interests ( Empirical Study at Student of Faculty of Economics and Business ).” American Journal of Humanities and Social Sciences Research (AJHSSR) 5(6):154–59.
Utari, Fiarika Dwi, and Sukidjo Sukidjo. 2020. “The Roles of Need for Achievement and Family Environment in Stimulating Entrepreneurial Interest through Self-Efficacy.” Jurnal Economia 16(2):143–60.
Yusuf, Erwani, and Riyanto Efendi. 2019. “Student Entrepreneurial Interest That Are Influenced by Income Expectations, Entrepreneurship Educatio, and Self Efficacy.” International Journal of Multicultural and Multireligious 6(6):572–80.
Zainol, Noor Raihani, and Abdullah Al Mamun. 2018. “Entrepreneurial Competency, Competitive Advantage And Performance of Informal Women Micro-Entrepreneurs in Kelantan, Malaysia.” Journal of Enterprising Communities 12(3):299–321.
Zhang, Ying, Geert Duysters, and Myriam Cloodt. 2014. “The Role of Entrepreneurship Education As A Predictor of University Students’ Entrepreneurial Intention.” International Entrepreneurship and Management Journal 10(3):623–41.
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Published
2022-12-30
How to Cite
Sembiring, L. D., Silitonga, H. P., Loist, C., Sinaga, O. S., & Sudirman, A. (2022). Analysis of Student Entrepreneurial Interest Stimulators at Universities in Pematangsiantar City. Valid: Jurnal Ilmiah, 20(1), 1–10. https://doi.org/10.53512/valid.v20i1.237
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