Pengaruh Trust, Price dan Service Quality Terhadap Repurchase Intention Pada UD. Ananda Di Masbagik Lombok Timur

Authors

  • Rima Shobrina Sekolah Tinggi Ilmu Ekonomi AMM
  • Zulkarnaen Sekolah Tinggi Ilmu Ekonomi AMM
  • Surahman Hidayat Sekolah Tinggi Ilmu Ekonomi AMM

Keywords:

Trust, Price, Service Quality and Repurchase Intention

Abstract

This research aims to determine the influence of Trust, Price, and Service Quality on Repurchase Intention at UD. Ananda Wholesale in Masbagik, East Lombok. The data analysis technique used is multiple linear regression analysis technique with results Y = 1,464 + 0,117X1 + 0,407X2 + 0,288X3  calculated using the SPSS 25 program. Based on the results of the multiple linear regression test, it can be concluded that the constant value is 1.464, meaning that if there is no change in the trust, price and service quality variables (the values ​​of X1, X2 and X3 are 0). So, repurchase intention at UD. Ananda Wholesale amounted to 1,464 units. The results of this research also show that the t test (partial) states that the trust variable is not significant, the price variable has a significant effect, the service quality variable has an insignificant effect. Based on the F test (simultaneous), it states that the variables trust, price and service quality simultaneously influence repurchase intention and the beta test shows that the variable has a dominant influence on repurchase intention at UD. Ananda Wholesale is the price variable.

References

Aufa, Zan Denniar, Mustafa Kamal, and Jurusan Manajemen. 2015. “Analisis Pengaruh Ragam Menu, Persepsi Harga, Lokasi Dan Kualitas Layanan Terhadap Minat Beli Ulang Pada Soto Sedeep Banyumanik Cabang Ambarawa.” Diponegoro Journal of Management 4: 1–10. http://ejournal-s1.undip.ac.id/index.php/dbr.

Dennis Andry, Nurcahyo, Rianto, and Kevin Kevin. 2017. “Pengaruh Trust, Price Dan Service Quality Terhadap Intention To Purchase Pelanggan Bhinneka.Com.” Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT 2(3): 391–400.

Denniswara, Edo Praditya. 2016. “Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Intensi Membeli Ulang Produk My Ideas.” PERFORMA: Jurnal Manajemen dan Start-Up Bisnis 1(4): 480–88.

Eka Sulistyawati. 2018. “Peran Kepuasan Dalam Memediasi Pengaruh Kepercayaan Terhadap Niat Beli Ulang Pada Go-Food Di Feb Unud.” E-Jurnal Manajemen Universitas Udayana 7(10): 5197.

Fandi Achmad, Supriono. 2017. “PENGARUH PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP MINAT PEMBELIAN ULANG ( Survei Pada Konsumen Go-Ride Di Kota Surabaya ).” 50(2): 135–41.

Fandy Tjiptono. 2017. Pemasaran Strategik (Mengupas Pemasaran Stratetik, Branding Strategy, Customer Satisfaction, Strategi Kompetitif, Hingga e-Marketing. Edisi 3. Yogyakarta: Andi Publisher.

Faradiba. 2013. “ANALISIS PENGARUH KUALITAS PRODUK, HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG KONSUMEN (Studi Pada Warung Makan ‘Bebek Gendut’ Semarang).” Diponegoro Journal of Management 2(3): 1–11.

Ghozali, I. 2016. Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23. Edisi 8. Ponegoro: Badan Penerbit Universitas Diponegoro.

Harry Soesanto, M Rizky Putra Perdana. 2016. “ANALISIS PENGARUH LANGSUNG KUALITAS PELAYANAN,PERSEPSI NILAI PELANGGAN TERHADAP WORD OF MOUTH PELANGGAN SEBAGAI INTERVENING ( Studi Pada RS Marzuki Mahdi Bogor ).” : 1–10.

Ismail. 2014. Strategi Pemasaran Untuk Membangun Citra Dan Loyalitas Merek. Pertama. IPB.

Kemendikbud. 2021. “Gen Z Dominan Apa Maknanya Bagi Pendidikan Kita.” https://pskp.kemdikbud.go.id/produk/artikel/detail/3133/gen-z-dominan-apa-maknanya-bagi-pendidikan-kita.

Kotler dan Keller. 2016. Manajemen Pemasaran. edisi 12 J. Jakarta: PT. Indeks.

Kumrotin dan Susanti. 2021. “PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA CAFE KO.WE.COK DI SOLO.” 6(1): 1–14.

Monita Nugrahaeni. 2021. “Pengaruh Suasana Toko, Kualitas Pelayanan, Kepercayaan, Dan Persepsi Harga Terhadap Minat Beli Ulang.” Jurnal Fokus Manajemen Bisnis 11(2): 230.

Muhammad, and Marpaung. 2021. “Analysis of Customer Loyalty and The Influence of Product Attributes , Promotions and Religious Commitments on The Decision to Choose Saving Products in Sharia Bank Sumut.” International Applied Business and Engineering Conference 2021: 127–36.

Prabowo, Septi Aji. 2018. “Pengaruh Suasana Toko, Kualitas Pelayanan, Kepercayaan, Dan Persepsi Harga Terhadap Minat Beli Ulang Konsumen Mirota Kampus Godean.” Jurnal Ekobis Dewantara 1(7): 155–126.

Randika Fandiyanto. 2019. “Pengaruh Kepercayaan Merek Dan Citra Merek Terhadap Minat Beli Ulang ‘Kopi Toraja’ Di Coffee Josh Situbondo.” Jurnal Ilmiah Ilmu Ekonomi dan Bisnis 7(1): 21–42.

Raza Wardani. 2021. “Analisis Pengaruh Trust, Price, Brand Image, Service Quality, Dan Customer Satisfaction Terhadap Purchase Intention Pelanggan Kedai Minuman Boba.” Communications 3(1): 1–17.

Rokyal Aini Safitri. 2022. “PENGARUH TRUST, PRICE DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION (STUDI KASUS PADA SINAR BAHAGIA SUPERMARKET DI LOMBOK TIMUR).” 2(1): 1–9.

Sahanggamu. 2014. “Pengaruh Pelatihan Kerja, Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Bank Perkreditan Rahyat Dana Raya.” Vol.2.

Sugiyono. 2018. Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Bandung: Alfabeta.

Downloads

Published

2023-12-30

How to Cite

Rima Shobrina, Zulkarnaen, & Surahman Hidayat. (2023). Pengaruh Trust, Price dan Service Quality Terhadap Repurchase Intention Pada UD. Ananda Di Masbagik Lombok Timur. Kredibel: Jurnal Ilmiah Manajemen, 1(3), 19–30. Retrieved from https://journal.stieamm.ac.id/kredibel/article/view/374

Issue

Vol. 1 No. 3 (2023): Vol. 1 No. 3 Desember 2023

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.