Strategic Logistics on Halal Products
DOI:
https://doi.org/10.53512/valid.v18i2.177Keywords:
Consumer behavior, product quality, business strategy, , customer satisfaction and customer loyaltyAbstract
This study introduces a new conceptual framework related to the logistics strategy of halal products on customer loyalty. The provision of halal products must be carried out in a Muslim country, namely Indonesia. Products that provide halal certification for these products are LPPOM MUI Indonesia Halal Products, LPPOM MUI, 2020. This methodological study was built and developed from several previous studies. This research is quantitative research with SEM. This finding is the importance of halal product logistics strategy and product quality will influence consumer behavior. Consumer behavior is related to customer satisfaction and customer loyalty. The logistics strategy of halal products, namely products such as food, beverages, medicines, and cosmetic ingredients, requires a good management system, quality will get consumer satisfaction and loyalty in consuming halal products. The implication of this research is the logistics strategy of halal products is not only from product quality to make consumers satisfied. Consumers will be satisfied in terms of distribution, storage, marketing, and overall sales. Halal product logistics strategy meets consumer and market desires. Strategies to create customer loyalty. The originality of the research is a logistics strategy for halal products that gives birth to customer satisfaction and loyalty. This study provides an important reference for Islamic companies, branding, and marketing.
References
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Maemunah, S., Hermawan, A. and Siringoringo, H. (2018). The Effect of Strategic Orientation, Technology Innovation and Business Strategy in Improving Business Performance of SME of Fashion Industry in Jakarta. American Research Journal of Business and Management. Vol 4, Issue 1, 4 Pages.
Maemunah, S. (2018). The Effect of Corporate Reputation and Sustainable Innovation Strategy on Business Performance in Automotive Companies. Business and Entrepreneurial Review. Vol, 18. Pp. 65 -74.
Marwansyah., Suhartanto, D., Muflih, M., Faturohman, I., and Najib, M. F. (2019). Loyalty formation toward halal food. Integrating the Quality- loyalty model religiosity-loyalty model. British Food Journal. 0007-070X DOI 10.1108/BFJ-032019-0188.
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Musa, N., Muslim, N., Omar, M.F.C. and Husin, A. (2016), “The Cadbury controversy: blessings in disguise?”, in Manan, S.K.A., Rahman, F.A. and Shri, M. (Eds), Contemporary Issues and Development in the Global Halal Industry, Springer Singapore, pp. 95-104.
Ng, P. F., Butt, M.M., Khong, K.W. and Ong, F. S. (2014). Antecedents of green Brand equity: an integrated approach. Journal of Business Ethics. Vol. 121 No. 2, pp, 203 – 215.
Ni’am, S. (2015). Halal Jadi Tren Global. GATRA Edisi 29 Juli 2015, h. 34-35.
Nua, F. (2019). Kontribusi Indonesia di pasar halal dunia sangat kecil. Media Indonesia.
Purchase, S. and Sneddon, J. (2014). Traceability systems in the Western Australia halal food supply chain. Asia Pacific Journal of Marketing and Logistic. Vol. 27. No. 2.
Talib, Z., Zailani, S. and Zanuddin, Y. (2010), “Conceptualizations on the dimensions for halal orientation for food manufacturers: a study in the context of Malaysia”, Pakistan Journal of Social Sciences, Vol. 7, pp. 56-61.
Thomson Reuters (2014), “State of the Global Islamic Economy Report 2014/15”, pp. 1-208, available at: www.iedcdubai.ae /assets/uploads /files/ar_20142015_1448266389.pdf
Tieman, M. (2018). Measuring corporate halal reputation A corporate halal reputation index and research propositions. Journal of Islamic marketing.
Wilson, J.A.J. (2012a), “Charting the rise of the halal market – tales from the field and looking forward”, Journal of Islamic Marketing, Vol. 3 No. 3.
Wake, P.F., Zinn, W. 2004. Strategic Logistics decision making. Itnternational Journal of physical Distribution and Logistics Management. Vol. 34 (6)- July 2004.
Ahmed, W., Najmi, A., Faizan, H.M. and Ahmed, S. (2018), “Consumer behaviour towards willingness to pay for Halal products: An assessment of demand for Halal certification in a Muslim country. British Food Journal, Vol. 121 No. 2, pp. 492504, doi: 10.1108/BFJ-02-2018-0085.
Ahn, Y.B. (2014), “Quality comparison of domestic and foreign poultry meat for export to Islamic market”, MS thesis, Konkuk University, Seoul, Republic of Korea.
Ajzen, Icek and Fishbein, Martin. (2005). Theory Based Behavior Change Interventions: Comments on Hobbits and Sutton. Journal of Health Psychology.
Ali, A., Xiaoling, G., Sherwani, M. and Ali, A. (2018), “Antecedents of consumers’ Halal brand purchase intention: an integrated approach”, Management Decision, Vol. 56 No. 4, pp. 715-735, doi: 10.1108/MD-11-2016-0785.
Ali, A., Ali, A., Xiaoling, G., Sherwani, M. and Hussain, S. (2018), “Expanding the theory of planned behaviour to predict Chinese Muslims halal meat purchase intention”, British Food Journal, Vol. 120 No. 1, pp. 2-17, doi: 10.1108/BFJ-052017-0278.
Arafah, W. (2019). Strategi membangun daya saing industry Halal di Indonesia dalam Perspektif Macromarketing. Pidato pengukuhan sebagai Guru besar tetap Ilmu manajemen.
Armanios, F. and Ergene, B.A. (2018), Halal Food: a History, Oxford University Press, New York, NY, NK.
Aula, P. (2010), “Social media, reputation risk and ambient publicity management”, Strategy and Leadership, Vol. 38 No. 6, pp. 43-49.
Aziz, Y.A. and Chok, N.V. (2013), “The role of halal awareness, halal certification, and marketing components in determining halal purchase intention among nonMuslims in Malaysia: A structural equation modeling approach”, Journal of International Food and Agribusiness Market, Vol. 25 No. 1, pp. 1-23.
Bashir., Kim., Mohibbulah and Choi, J. S. (2018). Strategies for improving the competitiveness of Korean seafood companies in the overseas halal product food market. Journal of Islamic Marketing. Vol. 10. No. 2.
Berry, B. (2011), “Global halal food market”, available at: www.atssea.agr.gc.ca/inter/4352-eng. htm (accessed 31 May 2011).
Charity, M. L. (2017). Jaminan produk halal di Indonesia (Halal products guarantee in Indonesia. Direktorat Jenderal Peraturan Perundang-Undang Kementrian Hukum dan Ham.
El-Bassiouny, N. (2016). Where is ‘Islamic marketing’ heading? A commentary on Jafari and Sandikci’s (2015) ‘Islamic consumers, markets and marketing. Journal of Business Research. Vol. 69 No. 2, pp. 569-578.
Farouk, M.M., Al-Mazeedi, H.M., Sabow, A.B., Bekhit, A.E.D., Adeyemi, K.D., Sazili, A.Q. and Ghani, A. (2014), “Halal and kosher slaughter methods and meat quality: A review”, Meat Science, Vol. 98 No. 3, pp. 505-519.
Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J. and Bryant, B.E. (1996), “The American customer satisfaction index: nature, purpose, and findings”, Journal of Marketing, Vol. 60 No. 4, pp. 7-18, doi: 10.2307/1251898.
Fu, X.-m., Zhang, J.-h. and Chan, F.T.S. (2018), “Determinants of loyalty to public transit: a model integrating satisfaction-loyalty theory and expectationconfirmation theory”, Transportation Research Part A: Policy and Practice, Vol. 113, pp. 476-490, available at: https://doi.org/10.1016/j.tra.2018.05.012
Ha, J. and Jang, S. (2010), “Effects of service quality and food quality: the moderating role of atmospherics in an ethnic restaurant segment”, International Journal of Hospitality Management, Vol. 29 No. 3, pp. 520-529, available at: https://doi.org/10.1016/j.ijhm.2009.12.005
Halderen, M.V., Berens, G., Bhatt, M., Brown, T. and van Riel, C. (2016), “Impressions management: lessons from the oil industry”, RSM Discovery, Vol. 27, pp. 11-13.
Hussein, A.S., Hapsari, R.D.V. and Yulianti, I. (2018), “Experience quality and hotel boutique customer loyalty: mediating role of hotel image and perceived value”, Journal of Quality Assurance in Hospitality & Tourism, Vol. 19 No. 4, pp. 442459, doi: 10.1080/1528008X.2018.1429981.
Jaffar, M. A. and Musa, R. (2013). Determinants of attitude towards Islamic financing among halal- certified micro and SMEs: a proposed conceptual framework. International Journal of Education and Research.
Jen, W., Tu, R. and Lu, T. (2011), “Managing passenger behavioral intention: an integrated framework for service quality, satisfaction, perceived value, and switching barriers”, Transportation, Vol. 38 No. 2, pp. 321-342, doi:
10.1007/s11116-010-9306-9.
Lai, W.-T. & Chen, C.-F. (2011), “Behavioral intentions of public transit passengers – the roles of service quality, perceived
Lever, J. and Fischer, J. (2018). Religion, Regulation, consumption: Globalising Kosher and Halal Markets, Oxford University Press.
Maemunah, S., Hermawan, A. and Siringoringo, H. (2018). The Effect of Strategic Orientation, Technology Innovation and Business Strategy in Improving Business Performance of SME of Fashion Industry in Jakarta. American Research Journal of Business and Management. Vol 4, Issue 1, 4 Pages.
Maemunah, S. (2018). The Effect of Corporate Reputation and Sustainable Innovation Strategy on Business Performance in Automotive Companies. Business and Entrepreneurial Review. Vol, 18. Pp. 65 -74.
Marwansyah., Suhartanto, D., Muflih, M., Faturohman, I., and Najib, M. F. (2019). Loyalty formation toward halal food. Integrating the Quality- loyalty model religiosity-loyalty model. British Food Journal. 0007-070X DOI 10.1108/BFJ-032019-0188.
Maemunah, S. 2020. Create a Customer Loyalty in the Travel Sector. Business and Entrepreneurial Review. Vol. 20. No. October. Page. 141-152
Musa, N., Muslim, N., Omar, M.F.C. and Husin, A. (2016), “The Cadbury controversy: blessings in disguise?”, in Manan, S.K.A., Rahman, F.A. and Shri, M. (Eds), Contemporary Issues and Development in the Global Halal Industry, Springer Singapore, pp. 95-104.
Ng, P. F., Butt, M.M., Khong, K.W. and Ong, F. S. (2014). Antecedents of green Brand equity: an integrated approach. Journal of Business Ethics. Vol. 121 No. 2, pp, 203 – 215.
Ni’am, S. (2015). Halal Jadi Tren Global. GATRA Edisi 29 Juli 2015, h. 34-35.
Nua, F. (2019). Kontribusi Indonesia di pasar halal dunia sangat kecil. Media Indonesia.
Purchase, S. and Sneddon, J. (2014). Traceability systems in the Western Australia halal food supply chain. Asia Pacific Journal of Marketing and Logistic. Vol. 27. No. 2.
Talib, Z., Zailani, S. and Zanuddin, Y. (2010), “Conceptualizations on the dimensions for halal orientation for food manufacturers: a study in the context of Malaysia”, Pakistan Journal of Social Sciences, Vol. 7, pp. 56-61.
Thomson Reuters (2014), “State of the Global Islamic Economy Report 2014/15”, pp. 1-208, available at: www.iedcdubai.ae /assets/uploads /files/ar_20142015_1448266389.pdf
Tieman, M. (2018). Measuring corporate halal reputation A corporate halal reputation index and research propositions. Journal of Islamic marketing.
Wilson, J.A.J. (2012a), “Charting the rise of the halal market – tales from the field and looking forward”, Journal of Islamic Marketing, Vol. 3 No. 3.
Wake, P.F., Zinn, W. 2004. Strategic Logistics decision making. Itnternational Journal of physical Distribution and Logistics Management. Vol. 34 (6)- July 2004.
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Published
2021-07-30
How to Cite
Maemunah, S., & Syakbani, B. (2021). Strategic Logistics on Halal Products. Valid: Jurnal Ilmiah, 18(2), 128–135. https://doi.org/10.53512/valid.v18i2.177
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