Nuraeni, Yuni Siti, Yessica Mega Aprita, and Tri Haryati. 2025. “Effectiveness of Boycott Behavior and Consumer Knowledge on Brand Switching (Case Study of UBSI Students)”. Valid: Jurnal Ilmiah 23 (1):51-63. https://doi.org/10.53512/valid.v23i1.610.