Haerunisah, Hj. Erviva Fariantin and Putri Reno Kemala sari (2023) “Pengaruh Brand, Packaging, Dan Price Terhadap Keputusan Pembelian Ice Cream Mixue Airlangga Di Kota Mataram”, Kredibel: Jurnal Ilmiah Manajemen, 1(2), pp. 16–29. Available at: https://journal.stieamm.ac.id/kredibel/article/view/359 (Accessed: 12 October 2024).